We’ve always run the App Store to be a safe and trusted marketplace for our users, and to create an incredible business opportunity for developers. Due to the DMA, our EU users are experiencing the following impacts: More risks when downloading apps and making payments: The DMA requires Apple to allow sideloading, other app marketplaces, and alternative payment systems — even if they don’t meet the same high privacy and security standards as the App Store. On other mobile platforms, users face scams spread through fake banking apps, malware disguised as games, and third-party payment systems that overcharge them with no way to get their money back. The DMA’s requirements make it more likely our EU users will be exposed to similar risks. A less intuitive experience: Instead of one trusted place to get apps, EU users now face multiple marketplaces, each with their own design, rules, and review standards. On other mobile platforms, that leads to harmful look-alike apps that slip through with fewer checks, and marketplaces where users don’t know where to turn if something goes wrong. Apple users in the EU are now more likely to face those same risks. (2025) source Unverified