Comment by Linda B. Rosenthal

The rise of deepfakes and AI-generated performers have made it more difficult than ever for consumers to decipher fact from fiction. The synthetic performer legislation will alert New Yorkers to the use of synthetic performers in advertisements, providing much-needed transparency to consumers and protections to artists. As companies rely on new marketing strategies to sell their products and services, consumers have a right to know if the person featured in those ads is real or fake and our first-in-the-nation law will ensure that happens.