Comment by Meta

We also introduced a new global policy that became effective in January 2024 to help people understand when a social issue, election, or political advertisement on Facebook or Instagram has been digitally created or altered, including through the use of AI, in certain cases. Under the terms of the policy, advertisers will have to disclose whenever a social issue, electoral, or political ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered to: •depict a real person as saying or doing something they did not say or do; or •depict a realistic-looking person that does not exist or a realistic-looking event that did not happen, or alter footage of a real event that happened; or •depict a realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event. We will add information on the ad when an advertiser discloses in the advertising tool that the content is digitally created or altered under this policy. This information will also appear in the Ad Library. If we determine that an advertiser does not disclose as required, we will reject the ad and repeated failure to disclose may result in penalties against the advertiser.