Mandate disclosure of AI-generated political advertising

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Key insights

Supporters repeatedly describe disclosure as a transparency measure that informs voters, rather than as a blanket ban on AI in campaigning.
Existing rules from platforms, regulators, and governments are cited by supporters to argue that AI labels can be specified, enforced, and integrated into advertising systems.
Many supportive quotes combine disclosure with related tools such as watermarking, provenance, recordkeeping, platform duties, penalties, fact-checking, or bans on deceptive deepfakes.
The main objections in the quotes focus on government authority, burdens on political speech, and the risk of sweeping in non-deceptive uses such as translation or accessibility features.
A recurring area of nuance is scope, with some supporters emphasizing that any mandate should be workable, proportionate, and aimed at significant or high-risk AI use.

Arguments for

Voter awareness

Supporters argue that people deserve to know when the images, audio, video, or other content in political messages were generated or substantially altered by AI. Clear, conspicuous labels are presented as a straightforward way to let voters assess authenticity for themselves.

When a person makes a disbursement for the purpose of financing a covered communication containing an image, audio, or video that was substantially generated by artificial intelligence, the covered communication shall include, in a clear and conspicuous manner, a statement that t…

Joseph Morelle · Jul 23, 2026 · full quote
As AI-generated content becomes more refined and realistic, people deserve to know whether what they’re seeing is created by a human or generated by artificial intelligence.

John Curtis · Jun 25, 2026 · full quote
People deserve to know whether the videos, photos, and content they see and read online are real or not. Our bill is simple – if any digital content is made by AI, it should be labeled so that people are aware and aren’t fooled or scammed.

Brian Schatz · Jun 25, 2026 · full quote
Voters deserve to know that what they’re seeing is real. That’s why the Legislature continues to strengthen our election infrastructure, and why we’re focused today on setting clear standards for the use of AI in election materials so we can guard against deceptive or misleading …

Daniel Hunt · Feb 11, 2026 · full quote
Americans deserve to know if what they’re seeing, reading, or hearing was made by a machine. This is a commonsense, bipartisan fix — we’re simply requiring that AI content come with a built-in label, so platforms, journalists, and everyday people can tell fact from fabrication. G…

Josh Gottheimer · Jul 1, 2026 · full quote
As artificial intelligence becomes more sophisticated, identifying what’s real and what’s artificially generated has become a real challenge. The Spot the Fakes Act will bring much-needed transparency by ensuring AI-generated content can be clearly labeled, giving Americans the t…

Tom Kean Jr. · Jul 1, 2026 · full quote

Election integrity protection

Backers say realistic synthetic media can falsely show candidates or events, mislead voters, and weaken public trust in elections. In that view, disclosure is a safeguard against deepfakes and other fabricated campaign material designed to deceive or misinform.

If you are able to prove that I did an AI video of you robbing a bank when you were running for office, and I didn’t have a disclosure, I could be fined and face up to two years in jail.

Mandie Landry · Jul 13, 2026 · full quote
In March 2024, I enacted 2023 Wisconsin Act 123, which requires political candidates and political entities to plainly state when their advertisements are generated using AI to help ensure AI-generated content is not used by bad actors in political ads to make false claims about …

Tony Evers · May 1, 2026 · full quote
The use of AI-generated deepfakes for the purposes of manipulating voters and disrupting elections is an attack on democracy.

Tricia Farley-Bouvier · Feb 11, 2026 · full quote
The use of AI-generated content in political ads also creates a potential for providing deceptive information to voters, in particular, the use of 'deep fakes' – altered images, videos, or audio recordings that depict people doing or saying things that [they] did not actually do …

Jessica Rosenworcel · full quote
I write with concerns about your current identification and disclosure policies for content generated by artificial intelligence (AI). Americans should know when images or videos are the product of generative AI models, and platforms and developers have a responsibility to label …

Michael Bennet · 2023 · full quote
We are living in the Wild West era of AI practices in political campaigns. As AI gets more advanced and deeply integrated into our daily lives, it’s becoming increasingly difficult to separate fact from fiction. Without clear guardrails, bad actors will exploit this technology to…

Tiffany Muller · 2025 · full quote

Clear rules and accountability

Another case for mandates is that voluntary best practice is seen as inadequate for high-risk political content. These quotes call for binding labeling, watermarking, provenance, recordkeeping, and enforcement so advertisers, developers, and platforms share responsibility and face accountability.

The most dangerous content, deepfakes during elections or manipulated images of public figures, synthetic disinformation, needs mandatory watermarking and fact-checking, not voluntary best practice.

Deborah Bergamini · Jun 24, 2026 · full quote
As longtime advocates for content provenance, Adobe supports this bill’s balanced approach that recognizes the shared responsibility of generative AI developers and digital platforms to provide people with meaningful context about the content they encounter. This legislation repr…

Jace Johnson · Apr 24, 2026 · full quote
We appreciate Rep. Foushee’s thoughtful bill to address the concerning and pervasive problem of AI deepfakes. The Protecting Consumers from Deceptive AI Act would require clear labeling of AI-generated content so people can tell what’s real and what isn’t. We welcome NIST’s colla…

Adam Billen · Apr 24, 2026 · full quote
The Authors Guild strongly supports Representative Foushee’s Protecting Consumers from Deceptive AI Act. While we’ve developed a Human Authored certification mark, clear labeling of AI-generated content is the more effective solution. This bill requires technologies to identify A…

Mary Rasenberger · Apr 24, 2026 · full quote
Staff proposes adoption of Regulation 18450.12 to add language clarifying the circumstances under which disclosure is required in campaign advisements that have been created or modified using AI, as well as amendments to Regulation 18401 to make explicit that recordkeeping requir…

Fair Political Practices Commission · May 14, 2026 · full quote
We support strong protections against image-based sexual abuse, including efforts to criminalize the distribution of synthetic non-consensual intimate imagery and strengthen remedies for victims. We also support election integrity protections related to deceptive AI-generated pol…

OpenAI · Jun 3, 2026 · full quote

Existing models show feasibility

Supporters also cite policies from platforms and public authorities that already require AI disclosures in election ads, sometimes with prescribed wording. They use these examples to argue that labeling is a practical, commonsense step that can be implemented rather than left informal.

Jurisdictions around the globe are moving to adopt common-sense rules around labeling AI-generated content – it’s time for the U.S. to catch up and in fact lead the world with a disclosure and anti-circumvention model that should be the global standard

Mark Warner · Jun 25, 2026 · full quote
And in 2023, we introduced a requirement to disclose synthetic or digitally altered content in election ads.

Keerat Sharma · Jul 9, 2026 · full quote
We also introduced a new global policy that became effective in January 2024 to help people understand when a social issue, election, or political advertisement on Facebook or Instagram has been digitally created or altered, including through the use of AI, in certain cases. Unde…

Meta · 2024 · full quote
Political parties, candidates and campaign representatives are required to ensure that any synthetically generated or AI-altered content used for campaigning is clearly labelled as “AI-Generated”, “Digitally Enhanced” or “Synthetic Content”, along with disclosure of the originati…

Election Commission of India · Apr 19, 2026 · full quote
If a Political Advertisement contains an image, video, or audio content that was substantially produced by generative artificial intelligence, the Political Advertisement must display, in legible writing, a disclosure stating “This content generated by AI”; “This video generated …

OpenX · May 4, 2026 · full quote
Verified election advertisers [...] must prominently disclose when their ads contain synthetic content that inauthentically depicts real or realistic-looking people or events.

Google · 2025 · full quote

Arguments against

Government regulation of speech

Opponents argue that even well-meaning transparency rules expand the government's role in regulating political speech. In this view, a more deceptive media environment is troubling, but it is not government's job to address it through mandated disclosures in campaign advertising.

Overall, the push toward protecting the public from exposure to deepfakes in political advertising through greater transparency is well meaning, but also a concerning expansion of the government’s role in regulating political speech.

Chris McIsaac · Feb 17, 2026 · full quote
A media environment with more false and deceptive information is not a good thing for our society, but it is not the government's job to fix it. [...] Let's trust the American people, not the government, to decide for themselves how AI should be used in political advertising and …

David Inserra · 2026 · full quote
For these reasons, the AAPC strongly opposes the FCC’s proposed rule on the disclosure of AI-generated content in political advertisements.

American Association of Political Consultants · 2024 · full quote

Chilling benign AI uses

Critics stress that AI use in election advertising is not inherently manipulative and can serve non-deceptive purposes such as translation or accessibility. They warn that mandatory disclosures can chill innovative or empowering uses by campaigns and grassroots groups, even though dishonesty is possible with or without AI.

It should be emphasized that not all uses of AI in election advertisements should be presumed to be manipulative or fraudulent. In fact, even when it comes to election advertising, there are beneficial and non-manipulative uses of technologies like AI. For example, AI could be us…

Jennifer Huddleston · 2023 · full quote
Requiring disclosures will discourage innovative and empowering uses of artificial intelligence, chilling campaigns and grassroots organizations from employing technological advances to their benefit.

Foundation for Individual Rights and Expression · 2024 · full quote
You can say dishonest things whether they're AI or not.

John Fleming · Aug 4, 2026 · full quote

Authority and workability doubts

Some objections focus on legal and practical design rather than the transparency goal itself. These quotes question whether specific proposals are workable or proportionate, whether an agency has statutory authority to impose them, and whether the problem has been shown to require regulation.

Although we share the intention to strengthen transparency in digital campaigning, the Government do not believe that the new clause is currently workable or proportionate.

Samantha Dixon · Apr 14, 2026 · full quote
First, the Commission lacks statutory authority to require disclosure or disclaimers on political advertisements that utilize “artificial intelligence.”

Bradley A. Smith · 2024 · full quote
We should ask ourselves an important question: does the problem require government regulation?

Jennifer Poirier · Mar 10, 2026 · full quote

Middle ground

Narrow, proportionate scope

Several supportive voices say disclosure rules should be sensible, proportionate, and focused on significant or high-risk AI use rather than every possible tool. Their emphasis is on informing voters while preserving room for legitimate uses and developing rules carefully and in consultation.

We would support and are happy to engage with sensible, proportionate measures to ensure that AI-generated political material is clearly labelled and subject to transparency as a requirement, but that work should be done carefully and in consultation.

James Cleverly · Mar 2, 2026 · full quote
Our bill only requires a disclaimer when political ads use AI in a significant way – something [...] we can all agree we’d like to know.

Lisa Murkowski · 2024 · full quote
“The use of AI to create a political ad is not inherently good or bad. Generative AI could be used to create a clever animation to illustrate a candidate’s views, or it could be used to create a realistic-looking video clip that makes it look like their opponent said something th…

Mark Spreitzer · 2024 · full quote
It might be labelling synthetic media or having special rules during crises or election periods. It might be policies for impersonation.

Emily Laidlaw · Apr 15, 2026 · full quote

One tool among many

Another nuanced position is that labeling is useful but incomplete. In these quotes, disclosure is described as a first step or one tool in a larger toolbox that should be paired with platform interventions, watermarking, or measures against intentionally deceptive content.

Though helpful from a voter standpoint, labeling does not deal with the problem of ads conveying fictitious or erroneous information.

Darrell M. West · Apr 14, 2026 · full quote
The Spot the Fakes Act provides an essential tool in a much larger toolbox that we will need to empower American consumers to distinguish fact from AI fiction.

Sam Liccardo · Jul 1, 2026 · full quote
It proposes a hybrid approach that combines enforceable AI-content labeling with platform-level interventions to inform voters in real time that messages were created or edited with AI-supported tools.

Courtney Barclay · Jan 8, 2026 · full quote
We support strong protections against image-based sexual abuse, including efforts to criminalize the distribution of synthetic non-consensual intimate imagery and strengthen remedies for victims. We also support election integrity protections related to deceptive AI-generated pol…

OpenAI · Jun 3, 2026 · full quote

The central divide in the quotes concerns remedy and scope more than the existence of deceptive AI content. Supporters portray clear labels as a basic safeguard for voter awareness and election trust, often alongside technical standards and enforcement. Opponents raise distinct concerns about political-speech regulation, statutory authority, and the possibility that broad rules could burden legitimate AI-assisted campaigning.

Cast your vote:

Results (88 votes):

Total (88 votes)

For 79 (90%) Abstain 0 (0%) Against 9 (10%)

For (79)

AI Transparency in Elections Act of 2026 (H.R. 9922)
Named U.S. federal legislative proposal introduced in 2026 requiring disclosures for AI-generated content in political advertisements.

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votes For and says:

To amend the Federal Election Campaign Act of 1971 to provide further transparency for the use of content that is substantially generated by artificial intelligence in political advertisements by requiring such advertisements to include a statement w...
more AI Verified source (Jul 23, 2026)

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Joseph Morelle
U.S. Representative, New York

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votes For and says:

When a person makes a disbursement for the purpose of financing a covered communication containing an image, audio, or video that was substantially generated by artificial intelligence, the covered communication shall include, in a clear and conspicu...
more AI Verified source (Jul 23, 2026)

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Mandie Landry
Louisiana state representative and primary sponsor of the 2026 AI-in-political-campaigns law.

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votes For and says:

If you are able to prove that I did an AI video of you robbing a bank when you were running for office, and I didn’t have a disclosure, I could be fined and face up to two years in jail.
AI Verified source (Jul 13, 2026)

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Keerat Sharma
Vice President and General Manager for Ads Privacy and Safety at Google.

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votes For and says:

And in 2023, we introduced a requirement to disclose synthetic or digitally altered content in election ads.
AI Verified source (Jul 9, 2026)

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Henna Virkkunen
EU Technology Commissioner

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votes For and says:

Together, we can strengthen trust by ensuring that AI-generated content, including deepfakes and AI-generated texts on matters of public interest, is clearly identified and appropriately labelled.
AI Verified source (Jul 2026)

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Sam Liccardo
U.S. Representative from California's 16th congressional district.

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votes For and says:

The Spot the Fakes Act provides an essential tool in a much larger toolbox that we will need to empower American consumers to distinguish fact from AI fiction.
AI Verified source (Jul 1, 2026)

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Josh Gottheimer
U.S. Representative from New Jersey

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votes For and says:

Americans deserve to know if what they’re seeing, reading, or hearing was made by a machine. This is a commonsense, bipartisan fix — we’re simply requiring that AI content come with a built-in label, so platforms, journalists, and everyday people can...
more AI Verified source (Jul 1, 2026)

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Tom Kean Jr.
U.S. Representative from New Jersey.

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votes For and says:

As artificial intelligence becomes more sophisticated, identifying what’s real and what’s artificially generated has become a real challenge. The Spot the Fakes Act will bring much-needed transparency by ensuring AI-generated content can be clearly l...
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Valerie Foushee
U.S. Representative for North Carolina's 4th congressional district; sponsor of the Protecting Consumers from Deceptive AI Act

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votes For and says:

Artificial intelligence is moving quickly, and Congress has a responsibility to meet this moment. My Protecting Consumers From Deceptive AI Act will help protect creators and creative work and ensure Americans know when they are viewing or interactin...
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Zali Steggall
Independent member of the Australian House of Representatives for Warringah.

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The bills I've tabled will require AI content watermarking, establish an ethical political advertising code and an independent political advertising standards board to regulate complaints, and introduce penalties for misleading and deceptive politica...
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John Curtis
U.S. Senator from Utah; former U.S. Representative; member of the Senate Commerce Committee

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votes For and says:

As AI-generated content becomes more refined and realistic, people deserve to know whether what they’re seeing is created by a human or generated by artificial intelligence.
AI Verified source (Jun 25, 2026)

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Mark Warner
U.S. Senator from Virginia; former Governor of Virginia; Vice Chairman of the Senate Intelligence Committee

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votes For and says:

Jurisdictions around the globe are moving to adopt common-sense rules around labeling AI-generated content – it’s time for the U.S. to catch up and in fact lead the world with a disclosure and anti-circumvention model that should be the global standa...
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Brian Schatz
U.S. Senator (D–Hawaii)

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votes For and says:

People deserve to know whether the videos, photos, and content they see and read online are real or not. Our bill is simple – if any digital content is made by AI, it should be labeled so that people are aware and aren’t fooled or scammed.
AI Verified source (Jun 25, 2026)

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Deborah Bergamini
Italian parliamentarian and rapporteur at the Parliamentary Assembly of the Council of Europe on protecting democracy from disruptions caused by artificial intelligence.

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votes For and says:

The most dangerous content, deepfakes during elections or manipulated images of public figures, synthetic disinformation, needs mandatory watermarking and fact-checking, not voluntary best practice.
AI Verified source (Jun 24, 2026)

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European Commission
EU's executive body

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Deepfakes and AI-generated or AI-manipulated text published on matters of public interest must be clearly labelled.
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Louisiana State Legislature
State legislature of Louisiana.

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No person shall make or cause to be made any electioneering communication that portrays a candidate or an elected official subject to recall and that is, through the use of artificial intelligence, created, altered, or digitally manipulated in a mann...
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OpenAI
AI research organization

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We support strong protections against image-based sexual abuse, including efforts to criminalize the distribution of synthetic non-consensual intimate imagery and strengthen remedies for victims. We also support election integrity protections related...
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The Political Group
U.S. political consulting and campaign-strategy firm.

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Congress is moving to require clear disclosures whenever political advertisements use AI-generated content. Representative Yvette Clarke introduced legislation mandating that voters know when AI has been used to create or modify political messages th...
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Fair Political Practices Commission
California state agency that administers and enforces campaign finance, lobbying, and political ethics laws.

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Staff proposes adoption of Regulation 18450.12 to add language clarifying the circumstances under which disclosure is required in campaign advisements that have been created or modified using AI, as well as amendments to Regulation 18401 to make expl...
more AI Verified source (May 14, 2026)

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OpenX
Digital advertising exchange and ad-tech company that publishes policies for political advertising.

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If a Political Advertisement contains an image, video, or audio content that was substantially produced by generative artificial intelligence, the Political Advertisement must display, in legible writing, a disclosure stating “This content generated ...
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Tony Evers
Governor of Wisconsin; advocates preserving state authority to protect communities from AI harms.

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In March 2024, I enacted 2023 Wisconsin Act 123, which requires political candidates and political entities to plainly state when their advertisements are generated using AI to help ensure AI-generated content is not used by bad actors in political a...
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Cynthia Rudin
Duke professor, interpretable ML advocate

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Generative AI can be used to create highly realistic content that is difficult or impossible to distinguish from authentic material, including deepfakes. We are not interested in being deceived, and we are not interested in our children being deceive...
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Ashley Irwin
President of the Society of Composers and Lyricists.

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votes For and says:

A federal framework that requires disclosure of AI-generated audio content, backed by NIST technical standards and FTC enforcement, is an essential first step toward protecting the human creators whose work these systems are trained on and imitating....
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Nils Smith
Vice President of IEEE-USA.

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IEEE-USA welcomes this legislation which thoughtfully addresses the need to protect consumers from the possible negative aspects of generative AI, including how a combination of technical standards and requirements can inform how companies may disclo...
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Adam Billen
Co-Executive Director of Encode AI.

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votes For and says:

We appreciate Rep. Foushee’s thoughtful bill to address the concerning and pervasive problem of AI deepfakes. The Protecting Consumers from Deceptive AI Act would require clear labeling of AI-generated content so people can tell what’s real and what ...
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Vered Horesh
Chief AI Strategy Officer at Bria.

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Bria supports efforts to establish clear labeling standards and real accountability for generative AI outputs. The Protecting Consumers from Deceptive AI Act addresses a basic but increasingly urgent need: businesses and consumers should be able to k...
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Mary Rasenberger
Authors Guild CEO

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votes For and says:

The Authors Guild strongly supports Representative Foushee’s Protecting Consumers from Deceptive AI Act. While we’ve developed a Human Authored certification mark, clear labeling of AI-generated content is the more effective solution. This bill requi...
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James Silverberg
Chief Executive Officer of the American Society for Collective Rights Licensing.

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ASCRL believes the bill would give platforms an incentive to license visual author materials, possibly to avoid or to help them comply with the identification and provenance requirements. It is a helpful step towards the broader task of ensuring that...
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Jace Johnson
Vice President of Global Public Policy at Adobe.

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As longtime advocates for content provenance, Adobe supports this bill’s balanced approach that recognizes the shared responsibility of generative AI developers and digital platforms to provide people with meaningful context about the content they en...
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James Moylan
U.S. House Delegate for Guam

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votes For and says:

Artificial intelligence is advancing rapidly, and while innovation brings tremendous opportunity, it also comes with real responsibility. Americans deserve transparency when AI-generated content is being used to influence, persuade, or deceive. This ...
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