Mandate disclosure of AI-generated political advertising

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  Ilana Beller

  Democracy Campaign Organizer at Public Citizen; leads state-level legislative work on AI regulation including political deepfake disclosure laws

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  votes For and says:

  Normalizing the use of AI in our media ecosystem broadly, but certainly in our political information system, absolutely carries the risk of undermining trust and belief and the trust that is so critical in our information and our media ecosystem. AI Verified source (2026)

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  Pope Leo XIV

  Head of the Catholic Church

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  votes For and says:

  Content generated or manipulated by AI must be clearly labeled and distinguished from content created by humans. The authorship and sovereign ownership of the work of journalists and other content creators must be protected. AI Verified source (2026)

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  Robert Weissman

  President, Public Citizen

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  votes For and says:

  This deepfake is a disgrace and the NRSC should put it down immediately. Political deepfakes are a profound threat to our democracy, because there is no realistic way for voters to understand they are seeing fake representations rather than real vide... more AI Verified source (2026)

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  Valerie Foushee

  U.S. Representative for North Carolina's 4th congressional district; sponsor of the Protecting Consumers from Deceptive AI Act

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  votes For and says:

  Clear labeling and transparency of this content must be required so Americans can distinguish what images, audio, and videos are artificially generated. This is a matter of personal safety, national security, and maintaining a properly informed elect... more AI Verified source (2026)

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  Lindsey Williams

  Pennsylvania State Senator (D-Allegheny)

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  votes For and says:

  Voters deserve to know when images and videos that they are viewing have been manipulated by artificial intelligence. Clear disclosure of the use of AI tools can help protect our elections from misinformation and misrepresentation. Transparency and t... more AI Verified source (2026)

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  Mark Warner

  U.S. Senator from Virginia; former Governor of Virginia; Vice Chairman of the Senate Intelligence Committee

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  votes For and says:

  While imperfect and no substitute for comprehensive federal legislation, these voluntary efforts, including the Coalition for Content Provenance & Authenticity and the Tech Accord to Combat Deceptive Use of AI in 2024 Elections, complemented by a pat... more AI Verified source (2026)

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  Narendra Modi

  Prime Minister of India

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  votes For and says:

  Deepfake and fabricated content are bringing instability in open societies. In the physical world we see nutrition labels on food to inform our decisions. Likewise, authenticity labels should accompany digital content so that people know what is AI g... more AI Verified source (2026)

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  Daniel Schiff

  Purdue University professor researching AI governance, deepfakes, and digital media ethics

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  votes For and says:

  I think that the types of damage that we can do to the rigor and credibility of elections and democratic systems – and the ability to misinform people about candidates or social issues – very much risks being supercharged. It's harmful for politician... more AI Verified source (2026)

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  Hany Farid

  UC Berkeley professor of electrical engineering and computer science; leading expert on digital forensics and deepfake detection

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  votes For and says:

  The face and voice are very good. There is a slight misalignment between audio and video, but otherwise this is hyper-realistic and I don't think that most people would immediately know it is fake. [...] I don't think that faint, small font in the bo... more AI Verified source (2026)

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  Cisco Aguilar

  Nevada Secretary of State

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  votes For and says:

  It's artificial intelligence. Are you using a computer to alter the image, to generate an image? We just want voters to know that if they receive campaign material, they see campaign material, they hear campaign material, and it incorporates AI, that... more AI Verified source (2025)

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  Google

  Search and advertising company

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  votes For and says:

  Verified election advertisers [...] must prominently disclose when their ads contain synthetic content that inauthentically depicts real or realistic-looking people or events. AI Verified source (2025)

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  Electoral Commission (United Kingdom)

  UK independent elections regulator

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  votes For and says:

  We do not regulate the content of campaign material. However, we encourage all campaigners to carry out their role of influencing voters in a responsible and transparent manner. Some campaigners may use generative artificial intelligence (AI) to cre... more AI Verified source (2024)

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  Brennan Center for Justice

  Law and policy institute

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  votes For and says:

  On September 19, 2024, the Brennan Center submitted a public comment in response to the Federal Communications Commission’s request for comment in the matter of “Disclosure and Transparency of Artificial Intelligence-Generated Content in Political Ad... more AI Verified source (2024)

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  Meta

  Social media and AI company

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  votes For and says:

  We also introduced a new global policy that became effective in January 2024 to help people understand when a social issue, election, or political advertisement on Facebook or Instagram has been digitally created or altered, including through the use... more AI Verified source (2024)

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  Mark Spreitzer

  Wisconsin state senator

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  votes For and says:

  “The use of AI to create a political ad is not inherently good or bad. Generative AI could be used to create a clever animation to illustrate a candidate’s views, or it could be used to create a realistic-looking video clip that makes it look like th... more AI Verified source (2024)

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  Thierry Breton

  EU internal market commissioner

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  votes For and says:

  Political advertising will be labelled as such, and individuals will be provided with additional information, including on the use of artificial intelligence [...] in political advertising. AI Unverifiable source (2024)

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  Amy Klobuchar

  U.S. senator from Minnesota

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  votes For and says:

  We also need disclaimers [...] so that voters will know if the political ads they see are made using this technology. AI Verified source (2024)

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  Ellen L. Weintraub

  FEC commissioner; 2025 chair

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  votes For and says:

  The public would benefit from greater transparency as to when AI-generated content is being used in political advertisements. AI Verified source (2024)

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  Lisa Murkowski

  U.S. senator from Alaska

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  votes For and says:

  Our bill only requires a disclaimer when political ads use AI in a significant way – something [...] we can all agree we’d like to know. AI Verified source (2024)

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  Public Citizen

  Consumer advocacy organization

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  votes For and says:

  Campaigns are already running A.I.-generated ads that look and sound like actual candidates and events, but in fact are entirely fabricated. These ads look and sound so real that it is becoming exceedingly difficult to discern fact from fiction. When... more AI Verified source (2023)

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  Michael Bennet

  U.S. Senator from Colorado

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  votes For and says:

  I write with concerns about your current identification and disclosure policies for content generated by artificial intelligence (AI). Americans should know when images or videos are the product of generative AI models, and platforms and developers h... more AI Verified source (2023)

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  Nick Clegg

  Meta president of global affairs

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  votes For and says:

  Starting in the new year, advertisers will [...] disclose when they use AI [...] to create or alter a political or social issue ad. AI Verified source (2023)

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  Yvette D. Clarke

  U.S. Representative from New York

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  votes For and says:

  I look forward to [...] pass commonsense disclosure laws for AI-generated content in political ads. AI Verified source (2023)

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  Jessica Rosenworcel

  Chairwoman of the @FCC

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  votes For and says:

  The use of AI-generated content in political ads also creates a potential for providing deceptive information to voters, in particular, the use of 'deep fakes' – altered images, videos, or audio recordings that depict people doing or saying things th... more AI Verified source

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Against (6)

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  Institute for Free Speech

  First Amendment advocacy nonprofit

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  votes Against and says:

  While there are many problems with this proposal, a few stand above the others and are fatal to this effort. First, the Commission lacks statutory authority to require disclosure or disclaimers on political advertisements that utilize “artificial int... more AI Verified source (2024)

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  Mike Lee

  U.S. Senator from Utah

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  votes Against and says:

  The FCC's proposal to impose new regulations on political speech involving AI, just months before one of the most consequential elections in our history, represents a clear overstep of their regulatory authority. While I support transparency in the u... more AI Verified source (2024)

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  Bradley A. Smith

  Former FEC chair, law professor

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  votes Against and says:

  First, the Commission lacks statutory authority to require disclosure or disclaimers on political advertisements that utilize “artificial intelligence.” AI Verified source (2024)

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  Foundation for Individual Rights and Expression

  Civil liberties nonprofit

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  votes Against and says:

  Requiring disclosures will discourage innovative and empowering uses of artificial intelligence, chilling campaigns and grassroots organizations from employing technological advances to their benefit. AI Verified source (2024)

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  American Association of Political Consultants

  Political consultants trade association

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  votes Against and says:

  For these reasons, the AAPC strongly opposes the FCC’s proposed rule on the disclosure of AI-generated content in political advertisements. AI Verified source (2024)

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  Jennifer Huddleston

  Senior fellow, Cato Institute

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  votes Against and says:

  It should be emphasized that not all uses of AI in election advertisements should be presumed to be manipulative or fraudulent. In fact, even when it comes to election advertising, there are beneficial and non-manipulative uses of technologies like A... more AI Unverifiable source (2023)

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