Mandate disclosure of AI-generated political advertising

For (16)

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  Electoral Commission (United Kingdom)

  UK independent elections regulator

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  votes For and says:

  We do not regulate the content of campaign material. However, we encourage all campaigners to carry out their role of influencing voters in a responsible and transparent manner. Some campaigners may use generative artificial intelligence (AI) to cre... more Unverified source (2024)

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  Brennan Center for Justice

  Law and policy institute

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  votes For and says:

  On September 19, 2024, the Brennan Center submitted a public comment in response to the Federal Communications Commission’s request for comment in the matter of “Disclosure and Transparency of Artificial Intelligence-Generated Content in Political Ad... more Unverified source (2024)

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  Public Citizen

  Consumer advocacy organization

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  votes For and says:

  Campaigns are already running A.I.-generated ads that look and sound like actual candidates and events, but in fact are entirely fabricated. These ads look and sound so real that it is becoming exceedingly difficult to discern fact from fiction. When... more Unverified source (2023)

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  Meta

  Social media and AI company

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  votes For and says:

  We also introduced a new global policy that became effective in January 2024 to help people understand when a social issue, election, or political advertisement on Facebook or Instagram has been digitally created or altered, including through the use... more Unverified source (2024)

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  Cisco Aguilar

  Nevada Secretary of State

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  votes For and says:

  It's artificial intelligence. Are you using a computer to alter the image, to generate an image? We just want voters to know that if they receive campaign material, they see campaign material, they hear campaign material, and it incorporates AI, that... more Unverified source (2025)

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  Michael Bennet

  U.S. Senator from Colorado

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  votes For and says:

  I write with concerns about your current identification and disclosure policies for content generated by artificial intelligence (AI). Americans should know when images or videos are the product of generative AI models, and platforms and developers h... more Unverified source (2023)

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  Mike Lee

  U.S. Senator from Utah

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  votes For and says:

  The FCC's proposal to impose new regulations on political speech involving AI, just months before one of the most consequential elections in our history, represents a clear overstep of their regulatory authority. While I support transparency in the u... more Unverified source (2024)

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  Mark Spreitzer

  Wisconsin state senator

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  votes For and says:

  “The use of AI to create a political ad is not inherently good or bad. Generative AI could be used to create a clever animation to illustrate a candidate’s views, or it could be used to create a realistic-looking video clip that makes it look like th... more Unverified source (2024)

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  Amy Klobuchar

  U.S. senator from Minnesota

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  votes For and says:

  We also need disclaimers [...] so that voters will know if the political ads they see are made using this technology. Unverified source (2024)

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  Thierry Breton

  EU internal market commissioner

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  votes For and says:

  Political advertising will be labelled as such, and individuals will be provided with additional information, including on the use of artificial intelligence [...] in political advertising. Unverified source (2024)

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  Google

  Search and advertising company

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  votes For and says:

  Verified election advertisers [...] must prominently disclose when their ads contain synthetic content that inauthentically depicts real or realistic-looking people or events. Unverified source (2025)

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  Lisa Murkowski

  U.S. senator from Alaska

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  votes For and says:

  Our bill only requires a disclaimer when political ads use AI in a significant way – something [...] we can all agree we’d like to know. Unverified source (2024)

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  Nick Clegg

  Meta president of global affairs

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  votes For and says:

  Starting in the new year, advertisers will [...] disclose when they use AI [...] to create or alter a political or social issue ad. Unverified source (2023)

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  Ellen L. Weintraub

  FEC commissioner; 2025 chair

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  votes For and says:

  The public would benefit from greater transparency as to when AI-generated content is being used in political advertisements. Unverified source (2024)

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  Yvette D. Clarke

  U.S. Representative from New York

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  votes For and says:

  I look forward to [...] pass commonsense disclosure laws for AI-generated content in political ads. Unverified source (2023)

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  Jessica Rosenworcel

  Chairwoman of the @FCC

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  votes For and says:

  The use of AI-generated content in political ads also creates a potential for providing deceptive information to voters, in particular, the use of 'deep fakes' – altered images, videos, or audio recordings that depict people doing or saying things th... more Unverified source

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Against (5)

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  Institute for Free Speech

  First Amendment advocacy nonprofit

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  votes Against and says:

  While there are many problems with this proposal, a few stand above the others and are fatal to this effort. First, the Commission lacks statutory authority to require disclosure or disclaimers on political advertisements that utilize “artificial int... more Unverified source (2024)

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  Jennifer Huddleston

  Senior fellow, Cato Institute

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  votes Against and says:

  It should be emphasized that not all uses of AI in election advertisements should be presumed to be manipulative or fraudulent. In fact, even when it comes to election advertising, there are beneficial and non-manipulative uses of technologies like A... more Unverified source (2023)

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  Foundation for Individual Rights and Expression

  Civil liberties nonprofit

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  votes Against and says:

  Requiring disclosures will discourage innovative and empowering uses of artificial intelligence, chilling campaigns and grassroots organizations from employing technological advances to their benefit. Unverified source (2024)

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  Bradley A. Smith

  Former FEC chair, law professor

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  votes Against and says:

  First, the Commission lacks statutory authority to require disclosure or disclaimers on political advertisements that utilize “artificial intelligence.” Unverified source (2024)

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  American Association of Political Consultants

  Political consultants trade association

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  votes Against and says:

  For these reasons, the AAPC strongly opposes the FCC’s proposed rule on the disclosure of AI-generated content in political advertisements. Unverified source (2024)

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