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Mandate disclosure of AI-generated political advertising

Key insights

Opposition quotes focus on government authority, scope, and burdens rather than praising deceptive deepfakes or misinformation.
Many supportive quotes present disclosure as a limited transparency requirement rather than a ban, while other supportive quotes combine it with penalties or prohibitions on intentionally deceptive content.
Several quotes distinguish significant or misleading AI use from more benign uses such as translation, subtitles, or illustrative content, making the trigger for disclosure a central design question.
The quotes come from lawmakers, regulators, tech companies, trade and creator groups, civil-society organizations, and international bodies, and many describe labeling policies already adopted or proposed.
Implementation details recur throughout the debate, including clear on-ad notices, provenance or watermarking, recordkeeping, platform responsibility, and enforcement mechanisms.

Arguments for

Voter transparency

Proponents say people deserve to know when political images, audio, or video were created or altered by AI. In their view, clear labels give voters, journalists, and platforms the context needed to assess authenticity and distinguish human-made material from machine-generated content.

Americans deserve to know if what they’re seeing, reading, or hearing was made by a machine. This is a commonsense, bipartisan fix — we’re simply requiring that AI content come with a built-in label, so platforms, journalists, and everyday people can tell fact from fabrication. G…

Josh Gottheimer · Jul 1, 2026 · full quote
As artificial intelligence becomes more sophisticated, identifying what’s real and what’s artificially generated has become a real challenge. The Spot the Fakes Act will bring much-needed transparency by ensuring AI-generated content can be clearly labeled, giving Americans the t…

Tom Kean Jr. · Jul 1, 2026 · full quote
As AI-generated content becomes more refined and realistic, people deserve to know whether what they’re seeing is created by a human or generated by artificial intelligence.

John Curtis · Jun 25, 2026 · full quote
People deserve to know whether the videos, photos, and content they see and read online are real or not. Our bill is simple – if any digital content is made by AI, it should be labeled so that people are aware and aren’t fooled or scammed.

Brian Schatz · Jun 25, 2026 · full quote
People deserve to trust what they see and hear during election season. So this year we’ll require disclosures on all AI-generated images and videos so New Yorkers know what’s real and what’s not.

Kathy Hochul · Jan 13, 2026 · full quote

Election integrity

Supporters argue that realistic synthetic media can mislead voters, spread misinformation, and erode trust in elections and public life. They present disclosure as a safeguard against large-scale manipulation, false claims about candidates, and broader threats to democratic processes.

As generative AI technologies continue to evolve, clear disclosure standards to preserve transparency are essential to civic engagement. Unfortunately, Congress has failed to keep up the pace with this rapidly advancing technology, leaving voters vulnerable to AI-generated misinf…

Yvette D. Clarke · Oct 15, 2026 · full quote
In March 2024, I enacted 2023 Wisconsin Act 123, which requires political candidates and political entities to plainly state when their advertisements are generated using AI to help ensure AI-generated content is not used by bad actors in political ads to make false claims about …

Tony Evers · May 1, 2026 · full quote
Maine voters deserve to know what’s real and what isn’t. Using artificial intelligence in political ads deliberately deceives voters and intentionally creates distrust in our elections. Requiring campaigns to disclose when something isn’t real will help increase transparency for …

Amy Kuhn · Feb 2, 2026 · full quote
Deepfakes and AI-generated audio and visual content poses major risks to consumers, our elections, and public trust. Clear labeling and transparency of this content must be required so Americans can distinguish what images, audio, and videos are artificially generated,

Valerie Foushee · Apr 24, 2026 · full quote
The use of AI-generated content in political ads also creates a potential for providing deceptive information to voters, in particular, the use of 'deep fakes' – altered images, videos, or audio recordings that depict people doing or saying things that [they] did not actually do …

Jessica Rosenworcel · full quote

Measured response

A recurring case for the mandate is that it does not ban AI in campaigning but simply tells voters when AI played a significant role. Backers describe that as a sensible, moderate step that leaves final judgment to the public rather than outlawing the technology outright.

“The use of AI to create a political ad is not inherently good or bad. Generative AI could be used to create a clever animation to illustrate a candidate’s views, or it could be used to create a realistic-looking video clip that makes it look like their opponent said something th…

Mark Spreitzer · 2024 · full quote
The proposal does not prohibit the use of synthetic media and deceptive deepfakes in electioneering communications, but instead requires reasonable disclosure to voters.

Craig Holman · Feb 2, 2026 · full quote
Transparency is the foundation of democratic legitimacy, and new clause 18 seeks to protect that foundation. ... Requiring that political campaign material be properly labelled when it includes AI material feels like a sensible and moderate step.

Lisa Smart · Apr 14, 2026 · full quote
Our bill only requires a disclaimer when political ads use AI in a significant way – something [...] we can all agree we’d like to know.

Lisa Murkowski · 2024 · full quote
[...] we also need disclaimers [...] voters will know if the political ads they see are made using this technology.

Amy Klobuchar · Mar 6, 2024 · full quote

Standards and accountability

Some supporters emphasize the need for uniform rules on how disclosures appear, along with provenance tools, recordkeeping, and accountability for advertisers, platforms, and developers. They argue that clear, enforceable standards are necessary instead of leaving labeling to voluntary practice.

When a person makes a disbursement for the purpose of financing a covered communication containing an image, audio, or video that was substantially generated by artificial intelligence, the covered communication shall include, in a clear and conspicuous manner, a statement that t…

Joseph Morelle · Jul 23, 2026 · full quote
Staff proposes adoption of Regulation 18450.12 to add language clarifying the circumstances under which disclosure is required in campaign advisements that have been created or modified using AI, as well as amendments to Regulation 18401 to make explicit that recordkeeping requir…

Fair Political Practices Commission · May 14, 2026 · full quote
As longtime advocates for content provenance, Adobe supports this bill’s balanced approach that recognizes the shared responsibility of generative AI developers and digital platforms to provide people with meaningful context about the content they encounter. This legislation repr…

Jace Johnson · Apr 24, 2026 · full quote
The most dangerous content, deepfakes during elections or manipulated images of public figures, synthetic disinformation, needs mandatory watermarking and fact-checking, not voluntary best practice.

Deborah Bergamini · Jun 24, 2026 · full quote
If a Political Advertisement contains an image, video, or audio content that was substantially produced by generative artificial intelligence, the Political Advertisement must display, in legible writing, a disclosure stating “This content generated by AI”; “This video generated …

OpenX · May 4, 2026 · full quote
Scott will push for a comprehensive federal framework covering disclosure requirements for AI-generated political content, real civil and criminal penalties for weaponized deepfakes, and platform accountability for the amplification of synthetic disinformation.

Scott Wiener · May 12, 2026 · full quote

Arguments against

Government role in speech

Opponents argue that mandated AI disclaimers expand the government’s role in regulating political speech and may exceed an agency’s statutory authority. In this view, a worse information environment does not justify having the government dictate how campaigns must speak about AI use.

A media environment with more false and deceptive information is not a good thing for our society, but it is not the government's job to fix it. [...] Let's trust the American people, not the government, to decide for themselves how AI should be used in political advertising and …

David Inserra · 2026 · full quote
Overall, the push toward protecting the public from exposure to deepfakes in political advertising through greater transparency is well meaning, but also a concerning expansion of the government’s role in regulating political speech.

Chris McIsaac · Feb 17, 2026 · full quote
First, the Commission lacks statutory authority to require disclosure or disclaimers on political advertisements that utilize “artificial intelligence.”

Bradley A. Smith · 2024 · full quote
We should ask ourselves an important question: does the problem require government regulation?

Jennifer Poirier · Mar 10, 2026 · full quote
For these reasons, the AAPC strongly opposes the FCC’s proposed rule on the disclosure of AI-generated content in political advertisements.

American Association of Political Consultants · 2024 · full quote

Overbreadth and chilling effects

Critics say AI use in campaign content is not inherently deceptive and can serve beneficial purposes such as translation, subtitles, or other non-manipulative functions. They warn that broad disclosure mandates, especially labels implying content is fake or manipulated, could chill innovation, burden campaigns and grassroots groups, reduce audience trust, or prove disproportionate even though dishonesty is not unique to AI.

It should be emphasized that not all uses of AI in election advertisements should be presumed to be manipulative or fraudulent. In fact, even when it comes to election advertising, there are beneficial and non-manipulative uses of technologies like AI. For example, AI could be us…

Jennifer Huddleston · 2023 · full quote
Requiring disclosures will discourage innovative and empowering uses of artificial intelligence, chilling campaigns and grassroots organizations from employing technological advances to their benefit.

Foundation for Individual Rights and Expression · 2024 · full quote
State-mandated disclaimers—particularly ones that require the words “fake” or “manipulated” for AI use in political communications—can reduce trust with the audience, even in cases that don’t have anything to do with deception.

Julie Sweet · Jul 8, 2026 · full quote
Although we share the intention to strengthen transparency in digital campaigning, the Government do not believe that the new clause is currently workable or proportionate.

Samantha Dixon · Apr 14, 2026 · full quote
You can say dishonest things whether they're AI or not.

John Fleming · Aug 4, 2026 · full quote

Middle ground

Tailored disclosure design

Several quotes argue that any disclosure requirement should be sensible, proportionate, and carefully drafted. They focus on triggering labels for significant or potentially misleading AI use and choosing language that informs audiences without automatically treating all AI-assisted content as deceptive.

Our bill only requires a disclaimer when political ads use AI in a significant way – something [...] we can all agree we’d like to know.

Lisa Murkowski · 2024 · full quote
We would support and are happy to engage with sensible, proportionate measures to ensure that AI-generated political material is clearly labelled and subject to transparency as a requirement, but that work should be done carefully and in consultation.

James Cleverly · Mar 2, 2026 · full quote
State-mandated disclaimers—particularly ones that require the words “fake” or “manipulated” for AI use in political communications—can reduce trust with the audience, even in cases that don’t have anything to do with deception.

Julie Sweet · Jul 8, 2026 · full quote
Although we share the intention to strengthen transparency in digital campaigning, the Government do not believe that the new clause is currently workable or proportionate.

Samantha Dixon · Apr 14, 2026 · full quote
It should be emphasized that not all uses of AI in election advertisements should be presumed to be manipulative or fraudulent. In fact, even when it comes to election advertising, there are beneficial and non-manipulative uses of technologies like AI. For example, AI could be us…

Jennifer Huddleston · 2023 · full quote

Disclosure plus other tools

Another theme is that labeling is useful but incomplete on its own. These quotes describe disclosure as a first step or key form of source transparency, while pairing it with bans on intentionally deceptive content, platform interventions, or other rules because labels alone do not solve false or erroneous information.

Though helpful from a voter standpoint, labeling does not deal with the problem of ads conveying fictitious or erroneous information.

Darrell M. West · Apr 14, 2026 · full quote
We support strong protections against image-based sexual abuse, including efforts to criminalize the distribution of synthetic non-consensual intimate imagery and strengthen remedies for victims. We also support election integrity protections related to deceptive AI-generated pol…

OpenAI · Jun 3, 2026 · full quote
It proposes a hybrid approach that combines enforceable AI-content labeling with platform-level interventions to inform voters in real time that messages were created or edited with AI-supported tools.

Courtney Barclay · Jan 8, 2026 · full quote
Scott will push for a comprehensive federal framework covering disclosure requirements for AI-generated political content, real civil and criminal penalties for weaponized deepfakes, and platform accountability for the amplification of synthetic disinformation.

Scott Wiener · May 12, 2026 · full quote

Many of the provided quotes favor disclosure mandates as a transparency measure for increasingly realistic synthetic campaign content. The main objections center on government involvement in political speech, statutory authority, and the risk that broad or poorly worded rules could chill legitimate AI uses or imply deception where none exists. Several quotes suggest the practical debate is moving toward how narrowly to define covered AI use and what additional safeguards should accompany any disclosure rule.

Cast Your Vote:

Results (99 votes):

Total (99 votes)

For 89 (90%) Abstain 0 (0%) Against 10 (10%)

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For (89)

Hamilton for Kansas
Adam Hamilton's 2026 campaign for U.S. Senate in Kansas.

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votes For and says:

Hamilton's campaign tells Axios it used an AI voice-over in one Meta ad but no AI in its TV ads, and it supports a federal law requiring AI disclosure.
AI Verified source (Oct 29, 2026)

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Shontel Brown
U.S. Representative for Ohio's 11th congressional district.

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votes For and says:

We need labels on AI-generated election content and we need to hold accountable those who use AI to knowingly spread false information. Pairing the latest technology with old-school dirty tricks is a dangerous combination. I’m proud to introduce the ...
more AI Verified source (Oct 21, 2026)

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Yvette D. Clarke
U.S. Representative from New York

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votes For and says:

As generative AI technologies continue to evolve, clear disclosure standards to preserve transparency are essential to civic engagement. Unfortunately, Congress has failed to keep up the pace with this rapidly advancing technology, leaving voters vul...
more AI Verified source (Oct 15, 2026) 1 of 2

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Letitia James
Attorney General of New York

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votes For and says:

Under New York law, any political communication that includes seemingly realistic, but AI-generated or otherwise deceptive images, video, or audio must be clearly labeled as manipulated.
AI Verified source (Oct 14, 2026)

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AI Transparency in Elections Act of 2026 (H.R. 9922)
Named U.S. federal legislative proposal introduced in 2026 requiring disclosures for AI-generated content in political advertisements.

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votes For and says:

To amend the Federal Election Campaign Act of 1971 to provide further transparency for the use of content that is substantially generated by artificial intelligence in political advertisements by requiring such advertisements to include a statement w...
more AI Verified source (Jul 23, 2026)

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Joseph Morelle
U.S. Representative, New York

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votes For and says:

When a person makes a disbursement for the purpose of financing a covered communication containing an image, audio, or video that was substantially generated by artificial intelligence, the covered communication shall include, in a clear and conspicu...
more AI Verified source (Jul 23, 2026)

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Mandie Landry
Louisiana state representative and primary sponsor of the 2026 AI-in-political-campaigns law.

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votes For and says:

If you are able to prove that I did an AI video of you robbing a bank when you were running for office, and I didn’t have a disclosure, I could be fined and face up to two years in jail.
AI Verified source (Jul 13, 2026)

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Keerat Sharma
Vice President and General Manager for Ads Privacy and Safety at Google.

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votes For and says:

And in 2023, we introduced a requirement to disclose synthetic or digitally altered content in election ads.
AI Verified source (Jul 9, 2026)

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Henna Virkkunen
EU Technology Commissioner

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votes For and says:

Together, we can strengthen trust by ensuring that AI-generated content, including deepfakes and AI-generated texts on matters of public interest, is clearly identified and appropriately labelled.
AI Verified source (Jul 2026)

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Sam Liccardo
U.S. Representative from California's 16th congressional district.

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votes For and says:

The Spot the Fakes Act provides an essential tool in a much larger toolbox that we will need to empower American consumers to distinguish fact from AI fiction.
AI Verified source (Jul 1, 2026)

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Josh Gottheimer
U.S. Representative from New Jersey

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votes For and says:

Americans deserve to know if what they’re seeing, reading, or hearing was made by a machine. This is a commonsense, bipartisan fix — we’re simply requiring that AI content come with a built-in label, so platforms, journalists, and everyday people can...
more AI Verified source (Jul 1, 2026)

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Tom Kean Jr.
U.S. Representative from New Jersey.

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votes For and says:

As artificial intelligence becomes more sophisticated, identifying what’s real and what’s artificially generated has become a real challenge. The Spot the Fakes Act will bring much-needed transparency by ensuring AI-generated content can be clearly l...
more AI Verified source (Jul 1, 2026)

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Valerie Foushee
U.S. Representative for North Carolina's 4th congressional district; sponsor of the Protecting Consumers from Deceptive AI Act

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votes For and says:

Artificial intelligence is moving quickly, and Congress has a responsibility to meet this moment. My Protecting Consumers From Deceptive AI Act will help protect creators and creative work and ensure Americans know when they are viewing or interactin...
more AI Verified source (Jun 26, 2026) 1 of 2

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Zali Steggall
Independent member of the Australian House of Representatives for Warringah.

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votes For and says:

The bills I've tabled will require AI content watermarking, establish an ethical political advertising code and an independent political advertising standards board to regulate complaints, and introduce penalties for misleading and deceptive politica...
more AI Verified source (Jun 25, 2026)

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John Curtis
U.S. Senator from Utah; former U.S. Representative; member of the Senate Commerce Committee

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votes For and says:

As AI-generated content becomes more refined and realistic, people deserve to know whether what they’re seeing is created by a human or generated by artificial intelligence.
AI Verified source (Jun 25, 2026)

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Mark Warner
U.S. Senator from Virginia; former Governor of Virginia; Vice Chairman of the Senate Intelligence Committee

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votes For and says:

Jurisdictions around the globe are moving to adopt common-sense rules around labeling AI-generated content – it’s time for the U.S. to catch up and in fact lead the world with a disclosure and anti-circumvention model that should be the global standa...
more AI Verified source (Jun 25, 2026)

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Brian Schatz
U.S. Senator (D–Hawaii)

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votes For and says:

People deserve to know whether the videos, photos, and content they see and read online are real or not. Our bill is simple – if any digital content is made by AI, it should be labeled so that people are aware and aren’t fooled or scammed.
AI Verified source (Jun 25, 2026)

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Deborah Bergamini
Italian parliamentarian and rapporteur at the Parliamentary Assembly of the Council of Europe on protecting democracy from disruptions caused by artificial intelligence.

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votes For and says:

The most dangerous content, deepfakes during elections or manipulated images of public figures, synthetic disinformation, needs mandatory watermarking and fact-checking, not voluntary best practice.
AI Verified source (Jun 24, 2026)

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Ben Weinberg
Director of Public Policy at Citizens Union, a nonpartisan New York good-government organization.

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votes For and says:

A key part of combating deepfakes in campaigns is ensuring voters know that the ad they are seeing or hearing was generated by AI. The most direct way to accomplish that is by requiring a disclosure on the ad itself – similar to the “paid for by” att...
more AI Verified source (Jun 22, 2026)

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European Commission
EU's executive body

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votes For and says:

Deepfakes and AI-generated or AI-manipulated text published on matters of public interest must be clearly labelled.
AI Verified source (Jun 10, 2026)

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Louisiana State Legislature
State legislature of Louisiana.

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votes For and says:

No person shall make or cause to be made any electioneering communication that portrays a candidate or an elected official subject to recall and that is, through the use of artificial intelligence, created, altered, or digitally manipulated in a mann...
more AI Verified source (Jun 9, 2026)

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OpenAI
AI research organization

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votes For and says:

We support strong protections against image-based sexual abuse, including efforts to criminalize the distribution of synthetic non-consensual intimate imagery and strengthen remedies for victims. We also support election integrity protections related...
more AI Verified source (Jun 3, 2026)

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The Political Group
U.S. political consulting and campaign-strategy firm.

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votes For and says:

Congress is moving to require clear disclosures whenever political advertisements use AI-generated content. Representative Yvette Clarke introduced legislation mandating that voters know when AI has been used to create or modify political messages th...
more AI Verified source (May 28, 2026)

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Fair Political Practices Commission
California state agency that administers and enforces campaign finance, lobbying, and political ethics laws.

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votes For and says:

Staff proposes adoption of Regulation 18450.12 to add language clarifying the circumstances under which disclosure is required in campaign advisements that have been created or modified using AI, as well as amendments to Regulation 18401 to make expl...
more AI Verified source (May 14, 2026)

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Scott Wiener
California state senator

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votes For and says:

Scott will push for a comprehensive federal framework covering disclosure requirements for AI-generated political content, real civil and criminal penalties for weaponized deepfakes, and platform accountability for the amplification of synthetic disi...
more AI Verified source (May 12, 2026)

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OpenX
Digital advertising exchange and ad-tech company that publishes policies for political advertising.

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votes For and says:

If a Political Advertisement contains an image, video, or audio content that was substantially produced by generative artificial intelligence, the Political Advertisement must display, in legible writing, a disclosure stating “This content generated ...
more AI Verified source (May 4, 2026)

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Tony Evers
Governor of Wisconsin; advocates preserving state authority to protect communities from AI harms.

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votes For and says:

In March 2024, I enacted 2023 Wisconsin Act 123, which requires political candidates and political entities to plainly state when their advertisements are generated using AI to help ensure AI-generated content is not used by bad actors in political a...
more AI Verified source (May 1, 2026)

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Cynthia Rudin
Duke professor, interpretable ML advocate

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votes For and says:

Generative AI can be used to create highly realistic content that is difficult or impossible to distinguish from authentic material, including deepfakes. We are not interested in being deceived, and we are not interested in our children being deceive...
more AI Verified source (Apr 24, 2026)

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Ashley Irwin
President of the Society of Composers and Lyricists.

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votes For and says:

A federal framework that requires disclosure of AI-generated audio content, backed by NIST technical standards and FTC enforcement, is an essential first step toward protecting the human creators whose work these systems are trained on and imitating....
more AI Verified source (Apr 24, 2026)

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Against (10)

Julie Sweet
Chair and CEO of Accenture

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votes Against and says:

State-mandated disclaimers—particularly ones that require the words “fake” or “manipulated” for AI use in political communications—can reduce trust with the audience, even in cases that don’t have anything to do with deception.
AI Verified source (Jul 8, 2026)

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