Mandate disclosure of AI-generated political advertising

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Key insights

Support for labeling comes from elected officials, election regulators, technology firms, ad-tech companies, and civil-society groups, not just one type of actor.
Many supporters describe disclosure as a transparency measure rather than a ban, and some explicitly say voters should still decide how to judge the content.
Opponents generally focus on government authority, political-speech regulation, workability, and chilling effects, rather than arguing that deceptive AI political content is desirable.
The quotes differ on scope: some call for labels on any AI-generated content or on matters of public interest broadly, while others limit disclosure to significant, synthetic, or inauthentic depictions in political ads.
Several proposals go beyond a simple label to include provenance, watermarking, recordkeeping, or disclosure of the originating entity.

Arguments for

Voters' right to know

Supporters say voters deserve to know whether campaign content was made or altered by AI. Clear labels let people verify authenticity and distinguish human-created material from machine-generated content.

Americans deserve to know if what they’re seeing, reading, or hearing was made by a machine. This is a commonsense, bipartisan fix — we’re simply requiring that AI content come with a built-in label, so platforms, journalists, and everyday people can tell fact from fabrication. G…

Josh Gottheimer · Jul 1, 2026 · full quote
As artificial intelligence becomes more sophisticated, identifying what’s real and what’s artificially generated has become a real challenge. The Spot the Fakes Act will bring much-needed transparency by ensuring AI-generated content can be clearly labeled, giving Americans the t…

Tom Kean Jr. · Jul 1, 2026 · full quote
As AI-generated content becomes more refined and realistic, people deserve to know whether what they’re seeing is created by a human or generated by artificial intelligence.

John Curtis · Jun 25, 2026 · full quote
Political parties, candidates and campaign representatives are required to ensure that any synthetically generated or AI-altered content used for campaigning is clearly labelled as “AI-Generated”, “Digitally Enhanced” or “Synthetic Content”, along with disclosure of the originati…

Election Commission of India · Apr 19, 2026 · full quote
It's artificial intelligence. Are you using a computer to alter the image, to generate an image? We just want voters to know that if they receive campaign material, they see campaign material, they hear campaign material, and it incorporates AI, that they know that it's AI. [...…

Cisco Aguilar · 2025 · full quote

Protect elections and trust

Supporters argue that realistic deepfakes and synthetic political content can deceive voters, suppress turnout, and erode confidence in elections and public trust. Disclosure is presented as a safeguard against misleading electioneering and manipulated impersonations.

Deepfakes and AI-generated audio and visual content poses major risks to consumers, our elections, and public trust. Clear labeling and transparency of this content must be required so Americans can distinguish what images, audio, and videos are artificially generated,

Valerie Foushee · Apr 24, 2026 · full quote
We support strong protections against image-based sexual abuse, including efforts to criminalize the distribution of synthetic non-consensual intimate imagery and strengthen remedies for victims. We also support election integrity protections related to deceptive AI-generated pol…

OpenAI · Jun 3, 2026 · full quote
Maine voters deserve to know what’s real and what isn’t. Using artificial intelligence in political ads deliberately deceives voters and intentionally creates distrust in our elections. Requiring campaigns to disclose when something isn’t real will help increase transparency for …

Amy Kuhn · Feb 2, 2026 · full quote
I write with concerns about your current identification and disclosure policies for content generated by artificial intelligence (AI). Americans should know when images or videos are the product of generative AI models, and platforms and developers have a responsibility to label …

Michael Bennet · 2023 · full quote
The use of AI-generated content in political ads also creates a potential for providing deceptive information to voters, in particular, the use of 'deep fakes' – altered images, videos, or audio recordings that depict people doing or saying things that [they] did not actually do …

Jessica Rosenworcel · full quote
The use of AI-generated deepfakes for the purposes of manipulating voters and disrupting elections is an attack on democracy.

Tricia Farley-Bouvier · Feb 11, 2026 · full quote

Labels instead of bans

This camp says using AI in politics is not inherently good or bad, so the answer is not to outlaw the technology. A disclosure rule is framed as a sensible, moderate step that tells voters when significant AI was used and leaves them to judge the ad.

Transparency is the foundation of democratic legitimacy, and new clause 18 seeks to protect that foundation. ... Requiring that political campaign material be properly labelled when it includes AI material feels like a sensible and moderate step.

Lisa Smart · Apr 14, 2026 · full quote
The Opposition also think that the accountability in new clause 18 is very sensible. If we use AI, we should be honest about it—it is as simple as that.

Paul Holmes · Apr 14, 2026 · full quote
The proposal does not prohibit the use of synthetic media and deceptive deepfakes in electioneering communications, but instead requires reasonable disclosure to voters.

Craig Holman · Feb 2, 2026 · full quote
“The use of AI to create a political ad is not inherently good or bad. Generative AI could be used to create a clever animation to illustrate a candidate’s views, or it could be used to create a realistic-looking video clip that makes it look like their opponent said something th…

Mark Spreitzer · 2024 · full quote
[...] we also need disclaimers [...] voters will know if the political ads they see are made using this technology.

Amy Klobuchar · Mar 6, 2024 · full quote
Our bill only requires a disclaimer when political ads use AI in a significant way – something [...] we can all agree we’d like to know.

Lisa Murkowski · 2024 · full quote

Enforceable provenance rules

Several quotes say voluntary practice is not enough and that disclosure should come with mandatory labels, watermarking or provenance tools, recordkeeping, and obligations for advertisers, platforms, and distributors. Their emphasis is not just on a label, but on traceability and enforceable accountability.

The most dangerous content, deepfakes during elections or manipulated images of public figures, synthetic disinformation, needs mandatory watermarking and fact-checking, not voluntary best practice.

Deborah Bergamini · Jun 24, 2026 · full quote
Staff proposes adoption of Regulation 18450.12 to add language clarifying the circumstances under which disclosure is required in campaign advisements that have been created or modified using AI, as well as amendments to Regulation 18401 to make explicit that recordkeeping requir…

Fair Political Practices Commission · May 14, 2026 · full quote
If a Political Advertisement contains an image, video, or audio content that was substantially produced by generative artificial intelligence, the Political Advertisement must display, in legible writing, a disclosure stating “This content generated by AI”; “This video generated …

OpenX · May 4, 2026 · full quote
As longtime advocates for content provenance, Adobe supports this bill’s balanced approach that recognizes the shared responsibility of generative AI developers and digital platforms to provide people with meaningful context about the content they encounter. This legislation repr…

Jace Johnson · Apr 24, 2026 · full quote
The Authors Guild strongly supports Representative Foushee’s Protecting Consumers from Deceptive AI Act. While we’ve developed a Human Authored certification mark, clear labeling of AI-generated content is the more effective solution. This bill requires technologies to identify A…

Mary Rasenberger · Apr 24, 2026 · full quote
Jurisdictions around the globe are moving to adopt common-sense rules around labeling AI-generated content – it’s time for the U.S. to catch up and in fact lead the world with a disclosure and anti-circumvention model that should be the global standard

Mark Warner · Jun 25, 2026 · full quote

Arguments against

Government speech regulation

Critics argue that a worse information environment does not justify giving government a larger role in policing political communication. In their view, people rather than government should decide how AI is used in political advertising, and lawmakers should first ask whether regulation is needed at all.

Overall, the push toward protecting the public from exposure to deepfakes in political advertising through greater transparency is well meaning, but also a concerning expansion of the government’s role in regulating political speech.

Chris McIsaac · Feb 17, 2026 · full quote
A media environment with more false and deceptive information is not a good thing for our society, but it is not the government's job to fix it. [...] Let's trust the American people, not the government, to decide for themselves how AI should be used in political advertising and …

David Inserra · 2026 · full quote
We should ask ourselves an important question: does the problem require government regulation?

Jennifer Poirier · Mar 10, 2026 · full quote

Chilling benign AI uses

Opponents note that not every AI use in campaign ads is manipulative: it can help with translation, subtitles, accessibility, or lower-cost production. They warn that mandated disclosures could chill innovative and empowering uses by campaigns and grassroots groups.

Requiring disclosures will discourage innovative and empowering uses of artificial intelligence, chilling campaigns and grassroots organizations from employing technological advances to their benefit.

Foundation for Individual Rights and Expression · 2024 · full quote
It should be emphasized that not all uses of AI in election advertisements should be presumed to be manipulative or fraudulent. In fact, even when it comes to election advertising, there are beneficial and non-manipulative uses of technologies like AI. For example, AI could be us…

Jennifer Huddleston · 2023 · full quote

Authority and fit

Some critics say current proposals are not yet workable or proportionate, or that agencies may lack statutory authority to impose them. Others add that dishonesty in politics is not unique to AI, so an AI-specific rule may not fit the underlying problem.

Although we share the intention to strengthen transparency in digital campaigning, the Government do not believe that the new clause is currently workable or proportionate.

Samantha Dixon · Apr 14, 2026 · full quote
First, the Commission lacks statutory authority to require disclosure or disclaimers on political advertisements that utilize “artificial intelligence.”

Bradley A. Smith · 2024 · full quote
You can say dishonest things whether they're AI or not.

John Fleming · Aug 4, 2026 · full quote

Middle ground

Careful, tailored requirements

Some quotes support labeling in principle but only if the rule is sensible, proportionate, workable, and developed carefully in consultation. They also suggest tailoring measures to contexts such as election periods, crises, or impersonation.

We would support and are happy to engage with sensible, proportionate measures to ensure that AI-generated political material is clearly labelled and subject to transparency as a requirement, but that work should be done carefully and in consultation.

James Cleverly · Mar 2, 2026 · full quote
Although we share the intention to strengthen transparency in digital campaigning, the Government do not believe that the new clause is currently workable or proportionate.

Samantha Dixon · Apr 14, 2026 · full quote
It might be labelling synthetic media or having special rules during crises or election periods. It might be policies for impersonation.

Emily Laidlaw · Apr 15, 2026 · full quote

Inform rather than criminalize

Another nuanced position prefers transparency of source over broader criminalization or prohibition. On this view, disclosure informs voters about AI-assisted content without deciding for them whether the message is fair or acceptable.

Trying to criminalise some of those things would be a dangerous path to go down, but clear labelling—transparency of source—is absolutely key.

Chris Morris · Mar 18, 2026 · full quote
The proposal does not prohibit the use of synthetic media and deceptive deepfakes in electioneering communications, but instead requires reasonable disclosure to voters.

Craig Holman · Feb 2, 2026 · full quote
“The use of AI to create a political ad is not inherently good or bad. Generative AI could be used to create a clever animation to illustrate a candidate’s views, or it could be used to create a realistic-looking video clip that makes it look like their opponent said something th…

Mark Spreitzer · 2024 · full quote

One major case for the statement is that increasingly realistic AI-generated campaign content makes clear disclosure a basic form of voter transparency and an election-integrity safeguard. The opposing case focuses less on defending deceptive content than on whether mandates overextend government into political speech, chill benign uses, or rest on proposals that are not yet workable, proportionate, or clearly authorized. Much of the remaining debate concerns scope and implementation: what content must be labeled, who must disclose it, and how enforceable the rules should be.

Cast your vote:

Results (83 votes):

Total (83 votes)

For 74 (89%) Abstain 0 (0%) Against 9 (11%)

For (74)

Mandie Landry
Louisiana state representative and primary sponsor of the 2026 AI-in-political-campaigns law.

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votes For and says:

If you are able to prove that I did an AI video of you robbing a bank when you were running for office, and I didn’t have a disclosure, I could be fined and face up to two years in jail.
AI Verified source (Jul 13, 2026)

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Keerat Sharma
Vice President and General Manager for Ads Privacy and Safety at Google.

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votes For and says:

And in 2023, we introduced a requirement to disclose synthetic or digitally altered content in election ads.
AI Verified source (Jul 9, 2026)

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Henna Virkkunen
EU Technology Commissioner

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votes For and says:

Together, we can strengthen trust by ensuring that AI-generated content, including deepfakes and AI-generated texts on matters of public interest, is clearly identified and appropriately labelled.
AI Verified source (Jul 2026)

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Sam Liccardo
U.S. Representative from California's 16th congressional district.

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votes For and says:

The Spot the Fakes Act provides an essential tool in a much larger toolbox that we will need to empower American consumers to distinguish fact from AI fiction.
AI Verified source (Jul 1, 2026)

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Josh Gottheimer
U.S. Representative from New Jersey

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votes For and says:

Americans deserve to know if what they’re seeing, reading, or hearing was made by a machine. This is a commonsense, bipartisan fix — we’re simply requiring that AI content come with a built-in label, so platforms, journalists, and everyday people can...
more AI Verified source (Jul 1, 2026)

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Tom Kean Jr.
U.S. Representative from New Jersey.

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votes For and says:

As artificial intelligence becomes more sophisticated, identifying what’s real and what’s artificially generated has become a real challenge. The Spot the Fakes Act will bring much-needed transparency by ensuring AI-generated content can be clearly l...
more AI Verified source (Jul 1, 2026)

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Valerie Foushee
U.S. Representative for North Carolina's 4th congressional district; sponsor of the Protecting Consumers from Deceptive AI Act

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votes For and says:

Artificial intelligence is moving quickly, and Congress has a responsibility to meet this moment. My Protecting Consumers From Deceptive AI Act will help protect creators and creative work and ensure Americans know when they are viewing or interactin...
more AI Verified source (Jun 26, 2026) 1 of 2

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Zali Steggall
Independent member of the Australian House of Representatives for Warringah.

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votes For and says:

The bills I've tabled will require AI content watermarking, establish an ethical political advertising code and an independent political advertising standards board to regulate complaints, and introduce penalties for misleading and deceptive politica...
more AI Verified source (Jun 25, 2026)

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John Curtis
U.S. Senator from Utah; former U.S. Representative; member of the Senate Commerce Committee

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votes For and says:

As AI-generated content becomes more refined and realistic, people deserve to know whether what they’re seeing is created by a human or generated by artificial intelligence.
AI Verified source (Jun 25, 2026)

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Mark Warner
U.S. Senator from Virginia; former Governor of Virginia; Vice Chairman of the Senate Intelligence Committee

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votes For and says:

Jurisdictions around the globe are moving to adopt common-sense rules around labeling AI-generated content – it’s time for the U.S. to catch up and in fact lead the world with a disclosure and anti-circumvention model that should be the global standa...
more AI Verified source (Jun 25, 2026)

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Brian Schatz
U.S. Senator (D–Hawaii)

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votes For and says:

People deserve to know whether the videos, photos, and content they see and read online are real or not. Our bill is simple – if any digital content is made by AI, it should be labeled so that people are aware and aren’t fooled or scammed.
AI Verified source (Jun 25, 2026)

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Deborah Bergamini
Italian parliamentarian and rapporteur at the Parliamentary Assembly of the Council of Europe on protecting democracy from disruptions caused by artificial intelligence.

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votes For and says:

The most dangerous content, deepfakes during elections or manipulated images of public figures, synthetic disinformation, needs mandatory watermarking and fact-checking, not voluntary best practice.
AI Verified source (Jun 24, 2026)

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European Commission
EU's executive body

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votes For and says:

Deepfakes and AI-generated or AI-manipulated text published on matters of public interest must be clearly labelled.
AI Verified source (Jun 10, 2026)

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Louisiana State Legislature
State legislature of Louisiana.

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votes For and says:

No person shall make or cause to be made any electioneering communication that portrays a candidate or an elected official subject to recall and that is, through the use of artificial intelligence, created, altered, or digitally manipulated in a mann...
more AI Verified source (Jun 9, 2026)

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OpenAI
AI research organization

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votes For and says:

We support strong protections against image-based sexual abuse, including efforts to criminalize the distribution of synthetic non-consensual intimate imagery and strengthen remedies for victims. We also support election integrity protections related...
more AI Verified source (Jun 3, 2026)

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The Political Group
U.S. political consulting and campaign-strategy firm.

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votes For and says:

Congress is moving to require clear disclosures whenever political advertisements use AI-generated content. Representative Yvette Clarke introduced legislation mandating that voters know when AI has been used to create or modify political messages th...
more AI Verified source (May 28, 2026)

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Fair Political Practices Commission
California state agency that administers and enforces campaign finance, lobbying, and political ethics laws.

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votes For and says:

Staff proposes adoption of Regulation 18450.12 to add language clarifying the circumstances under which disclosure is required in campaign advisements that have been created or modified using AI, as well as amendments to Regulation 18401 to make expl...
more AI Verified source (May 14, 2026)

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OpenX
Digital advertising exchange and ad-tech company that publishes policies for political advertising.

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votes For and says:

If a Political Advertisement contains an image, video, or audio content that was substantially produced by generative artificial intelligence, the Political Advertisement must display, in legible writing, a disclosure stating “This content generated ...
more AI Verified source (May 4, 2026)

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Tony Evers
Governor of Wisconsin; advocates preserving state authority to protect communities from AI harms.

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votes For and says:

In March 2024, I enacted 2023 Wisconsin Act 123, which requires political candidates and political entities to plainly state when their advertisements are generated using AI to help ensure AI-generated content is not used by bad actors in political a...
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Cynthia Rudin
Duke professor, interpretable ML advocate

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votes For and says:

Generative AI can be used to create highly realistic content that is difficult or impossible to distinguish from authentic material, including deepfakes. We are not interested in being deceived, and we are not interested in our children being deceive...
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Ashley Irwin
President of the Society of Composers and Lyricists.

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votes For and says:

A federal framework that requires disclosure of AI-generated audio content, backed by NIST technical standards and FTC enforcement, is an essential first step toward protecting the human creators whose work these systems are trained on and imitating....
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Nils Smith
Vice President of IEEE-USA.

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votes For and says:

IEEE-USA welcomes this legislation which thoughtfully addresses the need to protect consumers from the possible negative aspects of generative AI, including how a combination of technical standards and requirements can inform how companies may disclo...
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Adam Billen
Co-Executive Director of Encode AI.

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votes For and says:

We appreciate Rep. Foushee’s thoughtful bill to address the concerning and pervasive problem of AI deepfakes. The Protecting Consumers from Deceptive AI Act would require clear labeling of AI-generated content so people can tell what’s real and what ...
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Vered Horesh
Chief AI Strategy Officer at Bria.

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votes For and says:

Bria supports efforts to establish clear labeling standards and real accountability for generative AI outputs. The Protecting Consumers from Deceptive AI Act addresses a basic but increasingly urgent need: businesses and consumers should be able to k...
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Mary Rasenberger
Authors Guild CEO

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votes For and says:

The Authors Guild strongly supports Representative Foushee’s Protecting Consumers from Deceptive AI Act. While we’ve developed a Human Authored certification mark, clear labeling of AI-generated content is the more effective solution. This bill requi...
more AI Verified source (Apr 24, 2026)

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James Silverberg
Chief Executive Officer of the American Society for Collective Rights Licensing.

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votes For and says:

ASCRL believes the bill would give platforms an incentive to license visual author materials, possibly to avoid or to help them comply with the identification and provenance requirements. It is a helpful step towards the broader task of ensuring that...
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Jace Johnson
Vice President of Global Public Policy at Adobe.

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votes For and says:

As longtime advocates for content provenance, Adobe supports this bill’s balanced approach that recognizes the shared responsibility of generative AI developers and digital platforms to provide people with meaningful context about the content they en...
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James Moylan
U.S. House Delegate for Guam

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votes For and says:

Artificial intelligence is advancing rapidly, and while innovation brings tremendous opportunity, it also comes with real responsibility. Americans deserve transparency when AI-generated content is being used to influence, persuade, or deceive. This ...
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Don Beyer
U.S. Representative from Virginia's 8th district; co-sponsor of the GUARDRAILS Act on AI

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votes For and says:

The rapid pace and scale at which AI-generated content is flooding social media, news feeds, and political advertising demands urgent transparency to protect American consumers.
AI Verified source (Apr 24, 2026)

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Election Commission of India
India’s election management body

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votes For and says:

Political parties, candidates and campaign representatives are required to ensure that any synthetically generated or AI-altered content used for campaigning is clearly labelled as “AI-Generated”, “Digitally Enhanced” or “Synthetic Content”, along wi...
more AI Verified source (Apr 19, 2026) 1 of 2

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