Kevin Kelly

This tendency of networks to drastically amplify small inputs leads to the second key axiom of network logic: the law of increasing returns. In one way or another this law undergirds much of the strange behavior in the network economy. The simplest version goes like this: The value of a network explodes as its membership increases, and then the value explosion sucks in yet more members, compounding the result. In the industrial economy success was self-limiting; it obeyed the law of decreasing returns. In the network economy, success is self-reinforcing; it obeys the law of increasing returns. [...] Networks, on the other hand, increase value exponentially–small efforts reinforce one another so that results can quickly snowball into an avalanche. (2009) source Unverified