Comment by J.B. Branch

AI-generated deception is becoming a routine part of everyday life. Deepfakes and synthetic media increasingly appear in our social media, political discourse, and even messages shared by trusted friends and family. Americans shouldn't have to play detective every time they open a text, scroll through a newsfeed, or watch a video online. The AI Labeling Act is a commonsense transparency measure that helps restore trust in our information ecosystem by ensuring consumers can identify AI-generated content. In a world where seeing is no longer believing, transparency becomes the prerequisite for trust, accountability, and an informed public.